This week Google is kicking off a new algorithm (the way their search engine ranks websites). This algorithm will negatively affect those websites that are not mobile-friendly. Fortunately, we have our website clients covered with mobile-friendly websites so no worries there. But what if someone else developed your website, how do you know if you will be affected by this change? Google has a tool available at https://www.google.com/webmasters/tools/mobile-friendly/that will show you if your website is compliant with their new changes. If it is not, Google lists the things you need to change to fit their “mobile-friendly” requirements.
Why does my website have to be mobile-friendly? Well, if it is not your rankings will suffer. Effective Tuesday, April 21, 2015 websites that do not meet Google’s mobile-friendly policy will begin to see a drop in website visitors. Of course this does not mean that if your site is not compliant that it will forever be doomed to suffer. Your site will bounce back but only after it has had the necessary changes made.
Why the sudden change? According to Google’s research, 60% of traffic now comes from mobile devices. So, this is Google’s plan to make sure that mobile web surfers are getting a better experience and better content.What do I do? If your website passes Google’s mobile-friendly test, relax, you don’t have to change a thing. If it does not, then you will need to contact your website developer asap. If the person or company who created your website is unable to help Dotson Design Studio would be glad to aid you in getting your website up to speed.