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Google’s Big Change Will Affect Your Website’s SEO


This week Google is kicking off a new algorithm (the way their search engine ranks websites). This algorithm will negatively affect those websites that are not mobile-friendly. Fortunately, we have our website clients covered with mobile-friendly websites so no worries there. But what if someone else developed your website, how do you know if you will be affected by this change?  Google has a tool available at https://www.google.com/webmasters/tools/mobile-friendly/that will show you if your website is compliant with their new changes.  If it is not, Google lists the things you need to change to fit their “mobile-friendly” requirements. 

Why does my website have to be mobile-friendly? Well, if it is not your rankings will suffer. Effective Tuesday, April 21, 2015 websites that do not meet Google’s mobile-friendly policy will begin to see a drop in website visitors. Of course this does not mean that if your site is not compliant that it will forever be doomed to suffer.  Your site will bounce back but only after it has had the necessary changes made.

Why the sudden change? According to Google’s research, 60% of traffic now comes from mobile devices. So, this is Google’s plan to make sure that mobile web surfers are getting a better experience and better content.

What do I do? If your website passes Google’s mobile-friendly test, relax, you don’t have to change a thing. If it does not, then you will need to contact your website developer asap.  If the person or company who created your website is unable to help Dotson Design Studio would be glad to aid you in getting your website up to speed. 



About The Author

My name is Lynette Dotson. I have over a decade of experience as a graphic artist, illustrator, photographer, and developer. I won my first award for website design and development in High School and that is where it all began.

Although I had been working since I was 16, I did not get my first job as a graphic artist until 2002.  I began working at the Advertiser on a part-time basis but I quickly became a full time graphic artist.  My job duties were: creating ads, paginating the paper and also doing layouts and cover designs for booklets and speciality publications. I also contributed many ideas to the Advertiser that helped bring in extra revenue for the group.  After 5 years I resigned.  My husband and I were expecting our first child and the Advertiser had just been bought by the Gannett (Tribune), so I figured it was a good time to move on.

In 2008 I did some freelance work while home.  Then, in 2009 I started Dotson Design Studio with the main project being YOUnique Magazine, a monthly magazine which focused on the positive things youth and families were doing in Coshocton County.  After the 6th issue I made the decision to put the magazine on hold and switch my focus to website and print design. My work has won two Ohio Travel Association Ruby awards and I also won an award for YOUnque Magazine. I recently opened my office in Dresden, Ohio where I have a meeting space, offices and a showroom to display my work. 

Through the years I have also served the community by helping with several organizations including aiding in the planning of the Coshocton First Friday Celebrations, serving as an Our Town Coshocton board member, and also as an advisory committee member for the Career Skills Investigation program at the Coshocton County Career Center and most recently I joined the Dresden Community Association.

Besides operating DDS, I am also a full time mom to Katelyn (7) and Logan (6) who both attend an online school and sometimes tag along on business outings and very much enjoy being a part of the Dotson Design team with with me.